MCCAIN’S MESSAGE OF MODERATION
Red Meat Gone, Green Backdrop Stays So, the Crystal Ball was right and the Crystal Ball was wrong. Yes, John McCain delivered a much more moderate message. But he also appeared, once again, against a green background for the first few minutes of the speech. In fact, he even added a stunningly bright, blue background as the video screen cycled through a series of pictures, almost all with solid green or blue sections immediately behind McCain. Perhaps the image consultants just think green is his color. More importantly, hopefully much more, was the content of his speech. At times interrupted by protestors, McCain began with a very stump-speech-sounding opening. Still, it was clearly a general election stump speech, and not the one he used in Republican primaries earlier this year. Looking back over the speech in greater detail is a worthwile endeavor, since it signals the path McCain has charted for the next two months. As news accounts noted, McCain used the word “conservative”‘ a grand total of zero times. Not once did he mention abortion or gay marriage, nor did he stress his immigration policy. The speech he delivered offered much more in the way of contrast than similarities