EXCERPT FROM OUR NEW BOOK, TRUMPED: POLLING IN THE 2016 ELECTION AND WHAT IT MEANS GOING FORWARD
Dear Readers: Our new book on 2016’s remarkable election, Trumped, is now available. Trumped features some of the nation’s sharpest political reporters and analysts breaking down an election that truly broke all the rules. The following is taken from Chapter 10 of the book, authored by Ariel Edwards-Levy and Natalie Jackson of Huffington Post, and Janie Velencia, formerly of Huffington Post. The authors write about political polling in the 2016 cycle and the challenges facing the industry. In this excerpt, they argue that the issue and approval polls that we see on an almost daily basis are still good barometers of public opinion. Crystal Ball subscribers can get a special discount on Trumped: The 2016 Election That Broke All the Rules from publisher Rowman and Littlefield. Use code 4S17SBTOCB at checkout to get the paperback at 30% off the retail price at Rowman’s website. — The Editors The debate over what factors caused pollsters to err in 2016 is likely to continue for some time, as is the argument as to what extent the miss represents either a critical failure for the industry or simply a demonstration of overcertainty by pundits and forecasters. But regardless of the magnitude