The 2022 Ad Wars
KEY POINTS FROM THIS ARTICLE — To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September. — Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. Crime has become a huge focus for Republicans, with Democrats trying to inoculate themselves by featuring law enforcement officers in their ads. — Joe Biden and Nancy Pelosi are frequently cited in Republican attack ads, but other politicians make cameos in ads not directly related to their states/districts. How the ads frame 2022 The next time you, dear reader, and your family decide to sit down for a movie night, just consider this: A typical movie might be about 2 hours long. That’s 120 minutes. So in the time it takes you to watch, say, the first modern Spider-Man movie, (almost exactly 2 hours long), you all could instead watch — get this — 240 separate 30-second political ads! Sounds appealing, right? OK, guess not. But because we want our readers to be on top of what’s going on in the campaigns, and because we are curious about what the various campaigns and